Customer acquisition and retention. Profit forecasting and monthly sales analysis. Subscription rate analysis and marketing spend. These are just a few of the multiple metrics you have to monitor when you run a software-as-a-service business. Tracking your business’ data can feel like a full-time job. Thanks to savvy entrepreneurs in the data analytics space, there are now more tools than ever before for SaaS-based businesses. If you want to get a handle on your data and discover opportunities for growth (or spot warning signs), following are five big data startups you might want to consider for your SaaS business.

 

Kilometer

Currently accepting beta access requests, Kilometer offers event-triggered analytics for SaaS providers. With an easy-to-implement interface, Kilometer offers data analysis on everything from customer acquisition to customer retention financials. Understand your month-over-month paying user numbers and compare your paying customer statistics to your active user data. Kilometer offers data on customer churn rate, growth prediction, revenue per user, referral revenue, and even a live feed to view your data in real-time.

 

Retently

Retently provides customer loyalty data analytics. With real-time reporting, use Retently to discover where the majority of your customer churn is happening and which metrics are most important to your customers. Retently works with Net Promoter to help you understand customer reactions to email outreach, open rates for your outbound marketing efforts, and unsubscribe analysis too. If you want a better understanding of the loyalty of your SaaS customers, consider diving into Retently for detailed diagnostics.

 

Scalyr

Scalyr offers server analytics. Track data across your business’ servers, monitor log events in real-time, and search for specific data events thanks to Scalyr’s powerful search function. Scalyr is cloud-based, offers full SSL encryption, and even has a redaction option for classified/sensitive data.

 

Framed

Framed combines predictive analytics and machine learning to help SaaS providers spot customer churn before it happens. Use Framed to understand which of your subscribers are most likely to opt out of your service, discover which product/service features are resonating the most with your client base, and even find delicious data on which marketing channels are delivering the highest ROI for your SaaS business.

 

Inspirient

Inspirient provides data deep-dives as a service. Upload your data sets to Inspirient and they’ll do the pattern hunting for you. Instead of spending your time hunting for hidden insights in your data, let Inspirient’s artificial intelligence-powered platform do the analysis for you. Discover sales trends, outliers which could be impacting your sales/marketing success rates, or even discover global outreach opportunities you might have overlooked.

 

Integrating a variety of data analysis tools into your SaaS business is essential if you hope to build a business that lasts. Failure to spot trouble before it happens and analyze patterns that can impact your profitability can be missteps from which your business never recovers. Paying attention to new data analytics tools for SaaS providers is an excellent way to ensure you stay on top of crucial components of your business. Do you think you’ll be investigating any of the aforementioned big data solutions for your software-as-a-service comp?