The recent discovery of hundreds of children’s bodies at Kamloops Residential School confirms a heartbreaking reality for Indigenous people in Canada and provided a major break in efforts to solve a decades-old mystery for many of Canada’s Indigenous families with missing children. The dead include relatives of Grand Chief Ronald Derrickson. Canada’s Residential School system was a nationwide effort by…
In 1752, Benjamin Franklin harnessed the power of lightning with his famous “kite” experiment. Channeled and directed properly, lightning provides power and electricity. However, lightning can also destroy whatever it strikes. Media attention is like lightning! Public attention can alter fortunes within hours. But it is only effective if it is credible. Edelman, one of the world’s largest public relations…
Occasionally, a general or admiral sets a senseless policy, makes an inexplicable decision, and generally speaking (no pun intended), shows poor leadership in the administration of military justice. Anyone who has served in any branch of the U.S. military has witnessed harsh punishment where leniency was warranted, and witnessed leniency where harsh punishment was warranted. It is unsettling to see…
Creative visuals as a part of your content marketing strategy can help you create a strong presence online while giving your followers the ability to engage, share and advocate for your brand. Every social media post, blog post or eBook presents an opportunity to tell a story to make a deeper connection with your audience. When you look at every text-based…
In February 2016, Zapier introduced multi-step recipes (or zaps as Zapier calls them) for those with a penchant for multi-tasking. These multi-step recipes let you automate tasks with multiple steps, leaving you more time to attend to other important matters. While these multi-step recipes are an awesome addition to the Zapier line-up of recipes, they are by no means the…
According to January 2016 data from Statista , the popularity ranking of global social media networks is quite surprising. North Americans might think LinkedIn ranks near the top of social networking favorites, but it is in last place among global users. If you’ve been attempting to build brand authority by posting content on Linkedin, you might reap more benefits by…
If you hope to develop a strong identity as a company, it is imperative you develop a well-honed brand strategy. You can’t expect to build brand authority with a hit-and-miss outreach plan. From your social media marketing initiatives to your content marketing outreach efforts, you need to plan your moves like a General readying the troops. If you want customers…
With revenues in the data analysis sector expected to exceed 43 billion dollars by 2017, it is clear to see how many businesses are utilizing data mining to grow their ventures. Lest you think data mining is only for major corporations with deep pockets, it might help to understand that there are a growing number of data discovery platforms available…
With 100 million unique visiting members as of the fourth quarter of 2015, LinkedIn is a social network too powerful to ignore . Whether you’re a business owner wanting to build profitable connections within your sector or an entrepreneur seeking introductions for your startup, the potential of LinkedIn as a major introduction factory is undeniable. Companies are utilizing LinkedIn’s publishing…
Customer acquisition and retention. Profit forecasting and monthly sales analysis. Subscription rate analysis and marketing spend. These are just a few of the multiple metrics you have to monitor when you run a software-as-a-service business. Tracking your business’ data can feel like a full-time job. Thanks to savvy entrepreneurs in the data analytics space, there are now more tools than…
