Have you been using content marketing to generate leads for your business and build your company’s reputation? Have you been offering blog posts on your own site or LinkedIn Pulse, yet are seeing dwindling audience engagement numbers? While generating informative, useful and/or entertaining content is essential for ongoing brand building, your efforts to create valuable blog posts on a regular basis might actually doing your growth strategy more harm than good.

With the ever-increasing amount of content being generated online, potential customers for your business are being inundated with written content. Blog posts from thought leaders in individual market sectors still tend to earn plenty of social media shares, but unless you are a big name in your industry, your written content might end up gathering dust instead of luring in sales leads. Fear not though; this doesn’t mean you should throw in the content marketing towel. Instead, why not shake up your outreach strategy and integrate a variety of forms of content into your brand building efforts? Here are a few ways you can create content for your brand without resorting to another written blog post for your business:

Livestreaming Video

Livestreaming video is hot right now. Whether you choose to livestream video on Twitter’s Periscope app or choose other apps like Meerkat or Stream, broadcasting engaging and informative real-time video to potential customers is an excellent way to combat content fatigue.

Animated Content

Another way to reduce your reliance on written content is to offer your audience animated content every so often. Use tools like Powtoon, Wideo or Animaker to create animated cartoons to get your brand message across.

Infographics

Infographics offer an effective way to spread the message about your business without forcing your audience to read through one more blog post. Create your own business infographics for free with such tools as Canva, Piktochart or Zanifesto. You might even receive more social media shares when you offer content in infographic form rather than in blog post form. Be sure to post your infographic to sites like Reddit and StumbleUpon, in addition to sharing on social media sites like Pinterest, Facebook and Twitter.

These are just some of the ways you can offer your audience informative content that isn’t yet another blog post. By using a variety of different media to deliver your message, you can keep your audience engaged with your brand instead of having them just gloss over every time they see a tweet or Facebook post from your brand. Will you be integrating any of these #visualmarketing tools into your brand building strategy?