With revenues in the data analysis sector expected to exceed 43 billion dollars by 2017, it is clear to see how many businesses are utilizing data mining to grow their ventures. Lest you think data mining is only for major corporations with deep pockets, it might help to understand that there are a growing number of data discovery platforms available to small and medium sized businesses too. An ever-increasing number of entrepreneurs are creating data sleuthing platforms across multiple verticals. From social media monitoring to website tracking, there are now a variety of helpful resources available to business owners looking for an increased edge over their competitors. Depending upon your business’ budget, you can now choose from numerous tools to hunt for growth opportunities based upon real data. Instead of a ‘let’s try everything and see what works’ growth strategy, data mining helps you to grow your business based upon real, strategic information. If you want to incorporate data mining into your business building efforts this year, following are a selection of resources you can investigate for your company:
CompeteShark
CompeteShark is a powerful tool to have in your data-diving arsenal. Track your competitors’ moves, including changes to their website, their A/B testing campaigns, and their promotional offerings. Receive daily insight reports on multiple competitors or watch a live-stream of real-time changes your competitors are making. Who knew competition tracking was so easy?
Brand24
Brand24 offers another excellent option for business owners wanting to use data intelligence to their advantage. Brand24 provides both social media monitoring and social media analytics. Track mentions of your company in real-time, identify top influencers you can connect with, and analyze sentiment data to understand whether brand mentions are positive or negative. You can track data from multiple sources, share results with your team members, and group your data-tracking results according to your specific needs. With powerful features like trend discovery, comparative social mention analysis, and social media reach analysis, Brand24 is one of those data-mining resources too awesome not to investigate.
WeLink
If you want to integrate localization into your data discovery efforts, consider adding WeLink to your bag of tricks. WeLink lets you set localization parameters for your data digging including hunting by city, by neighborhood, or even by specific addresses (malls, universities, etc.). Dive into social media mentions across multiple platforms including Twitter, FourSquare, Facebook, and Instagram. The data you discover via WeLink can be used to connect your brand with social influencers, alert your marketing team to developing trends, or spot engagement opportunities for your sales department.
Reachpod
If you want a monitoring tool that lets you track data across multiple platforms at once, check out Reachpod for your data digging needs. Reachpod lets business owners hunt for growth opportunities across LinkedIn, Instagram, Facebook, and Twitter. Track data on WordPress, Tumblr, and RSS feeds for websites. Reachpod can be used to hunt for data on keywords, hashtags, or even specific social media users’ posting patterns. Assign tasks to your team members, create campaigns to boost your social sleuthing efforts, and uncover sales opportunities based upon your data mining efforts.
Unmetric
If you want to use data mining to power your content marketing strategy, dig into Unmetric. Their platform lets you uncover data on successful marketing campaigns so you can better target your content creation efforts. Discover what is working for other brands, find inspiration for your visual marketing efforts, and segment your data discoveries according to your business’ needs. Analyze anything from video marketing statistics to follower growth rate for your competitors. With real-time competitor monitoring, social media post analysis, and hashtag monitoring, Unmetric is one of those data discovery tools you can’t help but adore.
With the right arrows in your quiver, you can use the power of data mining to grow your company at an astonishing rate. While other business owners are taking a haphazard approach to online brand building, you can use the power of proven data to grow your company. From your social media analysis to your trend discovery and content mining, each step of your business building efforts can be based upon insights gleaned from the powerful data discovery tools in your arsenal. Do you think you’ll be checking out any of the above-listed data mining tools for your company?
