Search Engine Optimization (SEO) is a 21st century method of public relations, and it has become surprisingly effective. In short, SEO is the development of website visibility of a web page or website in a search engine’s unpaid or “natural” search results. Since almost everyone researches on the internet now, search engines provide what the Yellow Pages did in past…

  Entrepreneurs on tight budgets often assign a low priority to public relations (PR). Many startup business owners don’t understand PR or think it is a frivolity, so they don’t hire a firm to do it nor invest in the in-house talent to do it. However, I must point out the obvious. What do you find to be more credible,…

Information is free. Shape it and benefit from it. James Chittenden, Triumph Business Communications Maybe you have bought and sold stocks or mutual funds before. Have you ever hired a financial advisor? A couple of generations ago, financial advisors were called stockbrokers, and still are in some circles. Stockbrokers once charged very large commissions for buying or selling stocks for…